PEST analysis of Brazil Essay - 3403 Words

This paper will focus on Legoland theme park company possible expansion in Brazil. I will use PEST framework as a guideline for analysis and other analysis methods, such as Porter ´s or Hofsted, if needed. First, paper will analyze the external environment that affects decision making and furthermore, provide some internal environment information about Legolands strengths and weaknesses. Brazil is South Americas most significant country, an economic giant and one of the worlds biggest democracies, with fifth large population in the world (News.bbc.co.uk, 2013). In coming years Brazil will host two huge sport events, World Cup in 2014 and Olympic Games 2016, which have obviously some impact in PEST- analysis areas. When speaking†¦show more content†¦While government approval is not required, foreign investments must be registered with the Brazilian Central Bank. According to the Rules for the Exchange Market and Foreign Capital issued by the Central Bank of Brazil, only a few entities are entitled to hold a foreign currency bank account in Brazil. 2.4 Taxation Foreign capital that enters Brazil as direct foreign investment (IED) is not subject to taxation. However, the intercompany loans will be subject to IOF at a rate of 6%. Even though, intercompany loans are classified as IED (Mello, 2012). While importing may work well in most markets, it is difficult in Brazil due to high tariffs and taxes, since Brazil does not have an industry of amusement rides and equipment, or many factories, when it comes to roller-coasters, giant wheels and similar products, there is need to import them from other countries, mainly from Europe, Asia and the United States (Macropolice,2013). Potential export countries such as the US and Germany are not parties to a bilateral free trade agreement with Brazil. As a result imports from these countries bear tariffs and taxes which can range from 0 to 35 percent on the CIF (insurance, and freight) value. The bound rate that Brazil can levy on imports under World Trade Organization rules is 31.4Show MoreRelatedmarketing local brand overseas1735 Words   |  7 Pages4.0 Discussion 10 5.0 Conclusion 11 6.0 Reference list 11 1.0 Introduction The objective on this research is for telling the readers about the local brand of Indonesia that will be marketed in either Brazil or Russia. We will also discuss about foreign market entry modes and PEST Analysis. The local brand that I choose is Gudang Garam, which will be marketed in Russia. Gudang Garam is original Indonesian clove cigarette brand that was launched on 1979 in Kediri, East Java. 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